In today’s technology-focused world everything has its own term, abbreviation and jargon. There are all these new words and their associated confusion, that we barely keep track of all of them. One of the most popular ones is SEO, which stands for search engine optimisation. In its simplest terms, an SEO is a process used to increase traffic to your website through search engines like Google, Bing, and Yahoo (although, who still uses Bing?). This makes SEOs fine tuned to keywords or buzzwords, which are commonly searched for on the Internet. The more of these your website has, the better and easier it will be for people to find you online.
So what’s the hype about this little abbreviation? As the business world has evolved, so have ways of reaching new and existing clients. Websites are a core staple of any business model now, and so the best way to get organic traffic to your website is through SEOs, which come from your content; things such as product information, blogs and links. In a previous blog, we talked about the importance of updating your website content to keep it fresh and full of new keywords. Keeping these up to date is is what helps to use your website SEOs better.
However, it’s important to note that making the content relevant to your specific audience, and giving them plenty of new materials to read is what drives returning visitors. This is where embedded links are part of a successful SEO campaign. These links are probably the single most important factor toward ranking for competitive search terms, and they matter just as much to established websites as to brand-new ones.
It’s all about being seen so people out there know what your business does, and how it can make their lives better. We all want to attract the right crowd, which is going to want to look at your website and follow the story through high-resolution pictures, read all the information written up, and follow the extra links to more great content. This concept adds to the hype of what SEOs are and what they’re used for. They are the building block of a business’s strategy to reach the right people who know what they’re looking for.
Wouldn’t you want to be a part of that?
Ewelina is a communications specialist and you can follow her at @marek_ewelina.