Social media is an accessible and affordable way for you to grow your brand reputation, extend your reach, increase traffic to your website, and better your customer service, but it’s important to choose the right platforms for your audience to achieve this.
Figuring out what channels your audience are using before you start posting means you will get the most bang for your buck and not waste your time on channels that aren’t likely to work.
We’ve put together a brief overview of the most popular social media channels below to help you figure out which ones are right for you.
Facebook is the most popular channel by far; there are over 2 billion monthly active users on Facebook and this number is still growing!
Many people are now searching for companies directly on Facebook so it’s worth having an active presence here, plus it’s a fantastic way to communicate with your customers.
Users are approximately 50/50 male and female and cover all ages over 18 years.
It’s also very affordable to advertise through Facebook to a targeted audience.
Short and sweet is the name of the game on Twitter and, like most social media, images are key. Tweets with images receive 18% more clicks than Tweets without images.
There are 317 million users worldwide on Twitter, with 37% of users between 18 and 29 years old and 25% of users between 30 and 49 years old.
There are slightly more males than females on Twitter. 29% of internet users with college degrees are using the platform.
Instagram is all about the perfect picture so you’ll need to be creative on this one to get some attention.
It’s most popular with younger females between 18 and 29 years old, with a total of 600 million users; 400 million of who are active daily.
Make sure you use hashtags to help your engagement. Instagram posts with at least one hashtag average almost 13% more engagement than those without.
LinkedIn is a professional networking site with more than 450 million user profiles (39% of who pay for monthly premium accounts).
The split of male and female users is quite even with slightly more male users than female.
13% of millennials (15-34 years) use LinkedIn and it’s most popular for job seeking and long-form articles.
If video content is your thing then you should definitely be on YouTube; it’s one of the most popular websites in the world.
Male and female viewers are on par with slightly more males than females.
There are pockets within Youtube for all ages but the site is especially popular with 18 to 44-year-olds.
A good intro is vital for your videos; approximately 20% of the people who start your video will leave after the first 10 seconds (we never said social media was easy!).
While many people still view Pinterest as a bit of fun rather than a serious social networking site, the stats are proving Pinterest is increasingly becoming a valuable business tool.
It now has over 150 million monthly active users and some studies have shown over 90% of users use the platform to plan or make purchases.
67% of users are under 40 years old and many of these make a higher average income than non-users.
While these are the big fish in the Australian social media sea, there are plenty more social media websites. If you use different platforms, we’d love to hear from you!
Tomi is a journalist, communications specialist and social media enthusiast. You can follow her at @tomiellis0.